Naming and Visual Identity for Vespeo

Vespeo is a new oral care brand built around a range of everyday dental hygiene products. The project covered the development of the brand from the ground up, including naming, visual identity and packaging design.

The identity was designed to create a clear and recognizable system across the product range, with a visual language that balances simplicity with distinctive details. The packaging follows a consistent structure that connects the different products while allowing each one to retain its own character.