Rcool Visual Identity
Client
Rotovill
Year
2018
My role
Visual identity design
Visual identity design
Visual identity design
Under the Rcool brand name, products are marketed that are not only of high quality but also accessible to customers for whom cost-effectiveness is a key consideration. The aim in developing the brand's appearance was to convey reliability, have a distinctive character, and be applicable across a diverse product range. The custom-designed lettering and logo were created with these principles in mind.
Under the Rcool brand name, products are marketed that are not only of high quality but also accessible to customers for whom cost-effectiveness is a key consideration. The aim in developing the brand's appearance was to convey reliability, have a distinctive character, and be applicable across a diverse product range. The custom-designed lettering and logo were created with these principles in mind.
