Aux Economical Heating Campaign

About the project

In the fall of 2022, due to the increased gas prices, there was a rise in demand for alternative heating technologies, which Aux also sought to capitalize on with a campaign. Several Aux air conditioners also have heating functionality, which can lead to significant savings when used.

I was tasked with emphasizing this by creating a creative concept and various creative materials. My basic idea was to base the campaign on the expression "utility bill demon", which appeared in everyday language and the press in Hungary due to fear of high energy prices, and to contrast it with the savings achievable with Aux air conditioners.

Based on this, I produced a TV commercial.

The TV commercial script in English:
Is your utility bill frighteningly high?
Heat economically with an Aux air conditioner!

Services

Creative concept and copywriting
3D modeling
Texturing
Lighting
Art direction
Animation
Rendering
Sourcing sound and music
Post production

Based on the television advertisement, I designed ads for buses, billboards, banners, and display units for the product.

Discover more work

Aux TV Commercial

Aux TV Commercial

Aux TV Commercial

Aux TV Commercial

Rotovill Exhibition Stand

Rotovill Exhibition Stand

Rotovill Exhibition Stand

Rotovill Exhibition Stand

© 2023 Balázs Alrutz

site by Me.

© 2023 Balázs Alrutz

site by Me.

© 2023 Balázs Alrutz

site by Me.